n today’s digital marketing world, tracking and measuring ad performance is crucial for business growth. Facebook provides two powerful tools to help advertisers: Facebook Pixel and Conversion API (CAPI). What is Facebook Pixel? Facebook Pixel is a piece of JavaScript code that you install on your website. It helps track visitor actions, such as page […]
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Facebook Conversion API (CAPI) Using and server-side tracking can offer several advantages for growing your e-commerce business. Here are some key reasons why you might consider implementing these strategies: Facebook conversion API(CAPI) & Server Side Tracking ✅Enhanced Privacy Compliance: ✅Overcoming Browser Limitations: ✅Attribution and Cross-Device Tracking: ✅Event Tracking for All Interactions: ✅Reduction in Duplicate Conversions:
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